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Unstoppable Domains and Blockchain.com Partner to Launch “.blockchain” Domain | Strategic revenue
LAS VEGAS, Nevada – Unstoppable domainsa registrar of domain names and crypto wallet addresses, announced it has partnered with Blockchain.com in order to launch a “.blockchain” domain. DNS-enabled Web3 domain name system, with plans to continue marketing the joint venture for profit.
A web3 domain name is a decentralized, blockchain-based domain name registered on a crypto network, such as Ethereum or Algorand. Web3 domains are also known as non-fungible domains (NFTs) and can be linked to a Web3 wallet to send and receive digital assets.
The partnership between Unstoppable Domains and Blockchain.com has officially revealed via a public statement that they will apply to register the .blockchain Web3 domain in 2025 with the Internet Corporation for Assigned Names and Numbers (ICANN), the US-based global non-profit organization responsible for overseeing the IP address and domain industry as a whole.
The new partnership will be based on the .blockchain Web3 domain, which will be submitted in time for ICANN’s highly anticipated six-year registration program next year,” the statement read.
ICANN is expected to roll out new generic top-level domains (gTLDs) by mid-2026, giving Unstoppable Domains and Blockchain.com a full year of collaborative effort to set up the infrastructure to support the new .blockchain domain and to ensure that their ICANN application is secure.
Blockchain.com currently has over 40 million verified users and has been responsible for supporting $1.2 trillion in cryptocurrency transactions and creating over 90 million crypto wallets over the years.
Sandy Carter, Chief Operating Officer of Unstoppable Domains, said in the joint statement that she is very excited about the partnership and looks forward to the expected great success that Web3 adoption will bring in the future.
We are excited to partner with Blockchain.com to offer users a low-cost digital identity solution that can enable a user-friendly crypto experience for the masses,” he said.
Our joint efforts highlight our dedication to a user-centric web,” agreed Blockchain.com President Lane Kasselman. “We look forward to our engagement with ICANN to materialize our shared vision.”
Once .blockchain is approved by ICANN, users will be able to do so register a domain for use with the Web2 ecosystem, as well as having the ability to acquire specialized domain names that reflect specific brands, companies and users.