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The roundtable presents the revolutionary Web3 platform for media and blockchain innovators
After four years of rigorous development, Roundtable (RTB.io) has launched its new Web3 Software as a Service (SaaS) platform, aiming to transform the media and blockchain landscape. The platform, available on the web and on the iOS and Android App Stores, integrates features, tools, social incentives and distribution resources that have already attracted the attention of major media partners and key blockchain thought leaders. This milestone was officially announced at Consensus ’24 in Austin.
Roundtable’s new platform is powered in part by an “RTB” token ecosystem designed to drive participation and engagement among content creators. The governance of this ecosystem is managed by a Swiss Decentralized Autonomous Organization (DAO). This system reflects the founders’ commitment to the democratization and decentralization of media and finance, a vision they have pursued throughout their careers.
A collaborative effort with industry giants
The platform is the product of collaboration between Web3 visionary and DeFi inventor Eyal Hertzog, known for founding Bancor and designing the first automated market maker (AMM), and digital media pioneer James Heckman. Their combined experience culminated in the creation of this complete, major media and enterprise-level Web3 platform.
Hertzog underlined its lifelong dedication to the democratization of media and finance, expressing pride in launching their first Web3 integration in collaboration with TheStreet, a renowned financial publication. This partnership with TheStreet, along with Arena Group, highlights Roundtable’s commitment to providing comprehensive coverage of the cryptocurrency and blockchain industry.
Addressing the shortcomings of Web2 platforms
In the past, Web3 media platforms have struggled to meet the complex needs of major professional and media brands, often failing to offer the intuitive tools and features modern consumers demand. While Web2 social platforms have been effective for audience growth, they remain external resources outside the control of content creators, limiting their ability to fully leverage their content and audiences.
Roundtable’s revolutionary technology represents a pivotal moment in publishing history. The platform allows professional creators to reclaim the promise of decentralized, meritocracy-driven media, allowing them to recapture and reunite their loyal audiences, which have long been co-opted by Web2 monopolists.
Overcoming the challenges of centralized media
The current centralized media ecosystem has often been criticized for taking core value and control away from independent creators through censorship, deplatforming, predatory monetization strategies, limiting virality, and confiscating audience data and brand value. Instead, Roundtable’s vision for professional media focuses on collaborative engagement, fueled by market principles.
James Heckman, CEO of Roundtable, articulated the platform’s mission to enable brands and independent media creators to distribute, monetize and engage with their communities within their own brand, data and voice. This vision seeks to overturn traditional media control dynamics and return power to creators.
Characteristics and future prospects
The platform boasts a number of features designed to meet the needs of modern media creators. These include content creation tools, social incentives for engagement, and robust distribution resources. Major media partners and blockchain thought leaders such as Mario Nawfal, Scott Melker, Aaron and Austin Arnold, George Tung, and Bitcoin Magazine have already begun using these features.
Looking ahead, Roundtable aims to continue expanding its platform’s capabilities and user base. The development team plans to introduce additional features and explore new use cases for their technology, ensuring the platform remains at the forefront of media innovation.
By providing a decentralized, collaborative environment for content creation and distribution, Roundtable is poised to redefine the relationship between media creators and their audiences, promoting a more equitable and engaging digital media landscape.