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Solana Labs Launches Bond, a New Blockchain Customer Loyalty Platform
The entity behind the Solana blockchain, Solana Labs, is moving to attract more non-crypto brands into the Web3 space. The company recently launched Bond, a new blockchain customer loyalty platform, to assist several brands in long-term loyalty.
This new platform offers several features, including authentication of luxury goods, digital product passports, digital collectibles and more.
Solana Labs Launches New Blockchain-Based Platform
Solana Labs officially launched its new blockchain-based customer loyalty platform, Bond, on June 12 Done the announcement on his official X account. Bond aims to help brands build long-term loyalty without any direct commitment to cryptocurrencies.
Additionally, Solana Labs highlighted the operational scope of the new platform. He explained that Bond will use blockchain technology to develop transparent, engaging and personalized digital experiences for brands.
Additionally, Solana Labs has loaded the platform with several features, such as support for issuing digital collectibles via the minting of NFTs specific to brand campaigns.
The platform will also ensure the authentication of digital products on the site blockchain to prevent counterfeit products. Additionally, Bond will enable brands to issue digital product passports (DPPs) to improve customers’ understanding of those products.
DPPs use blockchain technology to create immutable and secure product data. Typically, details of DDPs include raw materials for production, manufacturing processes, product origin, transportation, and even ownership transfers.
Additionally, the blockchain-based platform will address some critical limitations found in some existing loyalty programs. Some issues include losing connection with end customers when products are given away or resold.
Uniqueness of the bond compared to other Solana-based projects
Bond is unique compared to other developments and innovations in the Solana ecosystem, such as Solana Mobile. This is mainly due to the fact that the platform does not rotate around cryptographic resourcesalthough it is blockchain based.
Additionally, Solana reassured the audience that brands can engage on Bond without any blockchain experience. The company highlighted that the platform is accessible via a single application programming interface.
Solana Labs said Bond offers “a seamless user experience where customers won’t even realize it’s Web3.” With Bond’s functionality in issuing digital collectibles, Solana highlighted that it would increase customer value through repeat engagement.
Additionally, the company noted that Bond will attract a new generation of customers from the vibrant Solana community and beyond. He said the platform will gain more purchasing power from Millennials and Generation Z.
In addition to Bond, Solana sports a number of other projects and prevalent meme coins that strengthen its position in the market. Some of the projects include Dogwifhat (WIF), Popcat (POPCAT), Bonk (BONK), Myro (MYRO), and more.
Furthermore, blockchain has seen growing institutional interest following its advent launch of PayPal’s stablecoin, PYUSD, on the blockchain. In particular, using PYUSD has increased cost efficiency in small purchases for users.
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