Lisbon, May 27, 2024 – SEAMM.io, the first fully phygital (physical + digital) fashion marketplace, is revolutionizing the fashion industry with the announcement of the Fashion Digital Product Passport (DPP) on the Solana blockchain at the Fashion Stage in NFC Lisbon. The launch of SEAMM marks the entry of the digital fashion space into the Solana ecosystem.
SEAMM represents the first of its kind Phygital Fashion platform, offering a unique blend of physical and digital experiences for both consumers and brands. For consumers, SEAMM offers a B2C marketplace where customers can purchase physical items with their digital twins. For brands, SEAMM has created a white label SaaS solution to distinguish itself as digitally cutting edge.
At the heart of SEAMM’s value proposition is the transformation of real-life products into digital twins. These digital twins can then be experienced by consumers through augmented reality (AR) trial technology and seamlessly integrated into games on various platforms. This also allows customers to have different color and model variations of their items.
Since the debut of the first fully phygital fashion marketplace at the Digital Couture Summit during Milan Fashion Week in February ’24/25, SEAMM has established itself as a bridge between emerging designers and established brands in both the web2 and web3 spaces.
Known for its speed, scalability and global distribution, Solana is a natural fit for SEAMM’s innovative fashion solutions. As the most scalable blockchain with a thriving community, Solana produces 3000 transactions per minute. Since the beginning of March, more than 70 million new addresses have been created on the Solana network The block. As a result of its scalability, the Solana blockchain provides the ideal foundation for SEAMM to build its own marketplace and digital product passport solution. The decision to leverage Solana’s infrastructure underlines SEAMM’s commitment to transparency, efficiency and adaptability, particularly in anticipation of upcoming EU digital passport regulations.
Watch exclusively SEAMM’s DPP solution for fashion brands in the web version
The upcoming introduction of the European Digital Product Passport Regulation in 2027 represents a crucial moment for the fashion industry, in line with the sustainability goals outlined in the European Green Deal. This regulation will require documents that provide detailed insights into the environmental impact of products, including textiles and footwear, whose widespread adoption is expected to begin as early as 2025. SEAMM’s proactive approach in building on the Solana blockchain positions the company in at the forefront of compliance and innovation, ensuring optimal preparation for the future regulatory landscape.
SEAMM co-founder and co-CEO Alexandra Maslova will officially announce the Digital Product Passport at NFC Lisbon’s Fashion Stage on May 28, sharing the stage with a representative of the Solana Foundation and DASTAN COO Quinn Button, Ph. D. all moderated by digital fashion consultant Nikki Cikaluk. The exclusive announcement will mark SEAMM’s entry into the DPP market with the first of its kind fashionable DPP on the Solana blockchain. At NFC Lisbon, SEAMM will share further insights on the first version of the product with other web3 fashion leaders.
An exclusive look at SEAMM’s DPP solution for fashion brands in App version
Alexandra Maslova on the announcement of the SEAMM DPP said that: “This is our first step in the adoption of DPPs by fashion brands in preparation for the market transition in 2025. In the coming months, SEAMM will involve more fashion brands with presentations at the NFT in Rome, sharing the stage with esteemed Italian brands such as Pinko, MOSCHINO and La Rinascente. Following are men’s fashion weeks in Milan and Paris, paving the way for September’s biggest fashion month.”
Alexandra Maslova will also present a real-world case study related to on-chain DPP with fashion brand Cunnington & Sanderson on May 29 at NFC Lisbon. The presentation aims to provide all the details on SEAMM’s DPP solution to the fashion brands present.
ABOUT SEAMM
SEAMM.io is a technology company specializing in Phygital Fashion solutions. Bridging the gap between the physical and digital realms, SEAMM.io delivers innovative experiences to both consumers and creators, enabling brands to thrive in the digital age.
After initial funding of $1.7 million from Lydian Group, SEAMM secured an additional $2.5 million from the same investors. Its portfolio includes companies such as Cointelegraph, Crosstower, Swooapp, coin360, Trade Santa and Bequant. The founders of the Lydian Group have also supported success stories such as Skype and Wix.
