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nChain Web3 Event App Showcases the Power of Blockchain – Thomas Moretti
nChain Web3 application for ComplexCon Hong Kong it was used by 30,000 people to access the event and unlock special benefits and features. Second Tommaso Morettione of the key members of the app’s development team, its biggest achievement was that no one knew what it was built on blockchain.
Moretti heads product development at the London-based company and was part of its team at ComplexCon Hong Kong. Talking with CoinGeek behind the scenesdiscussed how the team developed the app and why it was so successful Hong Kong.
Moretti and his team were very interested in providing an app that met all of the participants’ needs. ComplexCon Hong Kong attracts a young, tech-savvy audience, and the app needed to be a novelty to get them to use it.
While blockchain apps have been around for years, the ComplexCon Hong Kong app has stood out for its focus deliver utilities. For example, users might generate digital collectibles from their tickets, which they could use to access the event and unlock special benefits.
“People who look at the app may not immediately know that blockchain is behind it. I think that’s part of the success… it’s simple to use. You don’t have to understand anything about NFTs,” she told CoinGeek Backstage reporter Claire Celdran.
The app’s ease of use came at a cost for Moretti and his team, he said.
“The more you want to make it user-friendly, the more you have to do behind the scenes,” he shared.
In the role of the CIO Christine Leong revealed, the nChain team plans to build on the app’s success in future events. Moretti added that lessons learned at ComplexCon Hong Kong will inform future development and expansion of the app’s features.
The development path will also be shaped by the type of events: ComplexCon Hong Kong was fun-themed, allowing the nChain team to experiment not only with the app’s features but also future corporate events that may offer less freedom.
Watch: ComplexCon Hong Kong takes attendees on a “phygital” journey with the nChain app
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