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Loro Piana André x Aura Blockchain Consortium shirt
Loro Piana has become the catalyst for premium Italian style. The brand has been dressing sumptuous men and women for over a century, celebrating 100 years in business by doubling down on sustainable practices without losing sight of its high-quality pillars.
Following his Summer 2024 collection, Loro Piana reinvents its classic André shirt in sophisticated linen for warm weather, while allowing you to track its production with Aura Blockchain Consortium. The transitional garment, named after Swiss painter André Piot, will be powered by fingerprint technology and will be delivered with unique QR codes documenting its manufacturing process.
The André linen shirt by Loro Piana is traceable at every stage, from the creation of the hand-pulled yarn base to the final stitching and tailoring measurements. The information will be securely stored in the Aura Blockchain Consortium, building on the brand’s promise to support sustainable policies with step-by-step clarity.
Take a closer look at the workmanship behind Loro Piana’s André linen shirt in the gallery above.