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Indri Brings Blockchain-Based Authenticity and Proof of Ownership to Its Limited Edition Whisky Bottles
According to a relationship According to IBM, 79% of all consumers today say it is important for brands to provide guaranteed authenticity, such as certifications, when they purchase goods. By adding a layer of secure verification, consumers can certify each item transaction while providing peace of mind of authentication. Blockchain technology is enabling this space, and a unique instance is with Indrithe award-winning Indian single malt whisky brand. Indri has partnered with Virtualitya leading blockchain and GenAI-based authentication platform, to provide verification of an exclusive collection of Indri’s Game Of Thrones House Of The Dragon Edition bottles: House Of Black and House Of Green.
Indri, in partnership with Warner Bros. Discovery Global Consumer Products, recently announced two collectible whisky bottles inspired by the Game of Thrones franchise: the exclusive “House of the Dragon” edition.
Each bottle of Indri’s Game of Thrones ‘House of The Dragon’ Exclusive Edition will be accompanied by an exclusive blockchain-enabled NFT (Non-Fungible Token) certificate. This certificate, accessible by scanning a QR code on the back of the bottle, allows for instant verification of the product’s provenance and ownership.
Siddhartha Sharma, Founder of Piccadily Distilleries, a unit of Piccadily Agro Industries Limited, highlighted the importance of this partnership: “This collaboration exemplifies Indri’s commitment to innovation and delivering exceptional experiences to our customers. By partnering with Virtualness, we ensure that customers receive verifiability by requesting their certificate of ownership when purchasing any bottle of our Game of Thrones ‘House of The Dragon’ Exclusive Edition.”
Blockchain-enabled certificates are designed not only to protect ownership records, but also to promote social engagement. Customers can share their certificates on social media platforms, showcasing their ownership of these limited-edition bottles and connecting them to a community of fellow enthusiasts.
Kirthiga Reddy and Saurabh Doshi, co-founders of Virtualness, said, “This partnership marks a significant milestone in the authentication of luxury goods. By leveraging token-based blockchain technology, Indri is setting a new standard in the premium spirits industry across the world, while fostering deeper connections within its community.”
The integration of blockchain technology into this collaboration sets a new precedent for the alcohol industry, demonstrating how advanced technology can increase consumer trust and protect ownership records.
“As blockchain adoption continues to grow, Indri and Virtualness pave the way for a more secure and reliable experience for whisky enthusiasts around the world,” the company said in a statement.
With this innovative approach, Indri not only expands its product offering, but also strengthens its position as a forward-thinking leader in the premium spirits market.
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