News
Hugo Boss is betting heavily on blockchain and Web3 features for the launch of its new customer loyalty program: Retail Technology Innovation Hub
“With our new membership program, we are taking customer engagement to a new level by further enhancing and expanding interactions with our brands. By deepening the relationship with our customers, we are achieving higher lifetime value, thus advancing further on our path to profitable growth,” says Oliver Timm, Chief Sales Officer of Hugo Boss.
“Hugo Boss XP has a bold, customer-centric approach and clearly fits into our vision to become the leading, technologically advanced fashion platform worldwide.”
The first version of the new membership program will initially launch in the UK in June.
The current customer loyalty program, Hugo Boss Experience, will be fully updated with the introduction of XP in the coming years and other countries will follow. Existing members will be transferred to the new program.