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Blockchain Powers Real Estate Market: Introducing .propy Domain
Unstoppable Domains, the leading Web3 domain provider, has partnered with Propy, a leading AI and blockchain-based real estate platform, to introduce the new Web3 domain .propy. This innovative domain aims to empower real estate professionals, buyers, and sellers by providing a secure, user-owned digital identity. This launch aligns with Propy’s vision of enabling “autonomous real estate transactions,” which seeks to eliminate barriers to real estate ownership in a technology-driven landscape. By leveraging blockchain technology, the .propy domain aims to transform not only real estate transactions, but also cryptocurrency exchanges and branding for blockchain-based real estate.
Propy has facilitated over $4 billion in real estate transactions since its inception, with thousands of agents and home buyers across the United States using its platform. This substantial presence in the industry underscores the relevance of the .propy domain, positioning it as a critical tool to drive blockchain adoption in traditional real estate.
The Power of Web3 Domains
Web3 domains, such as .propy, are blockchain-based, user-owned digital assets that function as decentralized identifiers. They offer benefits such as censorship-resistant websites and simplified cryptocurrency transactions, distinguishing them from traditional domains leased from centralized authorities. With .propy, real estate professionals, investors, and homeowners can leverage the power of Web3 technology in their cryptocurrency and property transactions.
Propy CEO Natalia Karayaneva expressed excitement about the partnership with Unstoppable Domains, seeing it as a step toward a future where real estate transactions become as seamless as sending an email. She highlighted blockchain’s ability to store real estate data and facilitate transactions without intermediaries, highlighting the .propy domain as a crucial advancement. The domain is expected to streamline processes and unlock unprecedented possibilities in the real estate industry.
Sandy Carter, COO of Unstoppable Domains, shared similar excitement about partnering with Propy. She noted that Unstoppable Domains prioritizes partnerships with companies that offer solutions to integrate the masses into Web3. The .propy domain is expected to serve as a digital identifier, enabling more streamlined interactions and enhancing brand ambassadorship to demonstrate the value of Web3 in the real estate industry.
A strategic move towards Web2-Web3 integration
Propy’s partnership with Unstoppable Domains marks a significant step forward, positioning the company alongside more than a dozen other Web3 companies, including Blockchain.com. These organizations are collectively strategizing for the upcoming 2026 round of applications for general top-level domains (gTLDs) from the Internet Corporation for Assigned Names and Numbers (ICANN). The goal is to create “sister” domains that combine the best of Web2 and Web3, enabling users, brands, and businesses to fully leverage the potential of Web3 domains within the traditional Internet framework.
If successful, .propy will join the ranks of iconic generic top-level domains registered with ICANN such as .com, .net, .org, .biz, and .info. This initiative is intended to be just the beginning, opening the door for other industry-specific Web3 domains. This strategy promises to enable users, brands, and businesses to fully leverage blockchain technology in the traditional real estate industry, offering a glimpse into a future where the technology seamlessly integrates with established practices.
Conclusion: A new era for real estate
The introduction of the Web3 .propy domain represents a significant milestone in the evolution of real estate transactions. Leveraging blockchain technology, Propy and Unstoppable Domains are poised to revolutionize the way real estate professionals, buyers, and sellers interact with property and cryptocurrency. This partnership marks a strategic move towards the integration of Web2 and Web3, promising a future where the benefits of both worlds are fully realized in the real estate industry.