Bitwise Launches New Ad and Suggests Wider Adoption of Blockchain

Asset management company, Bitwise, has released a new advertisement portraying the growing adoption of blockchain technology. Over the past two years, blockchain and cryptocurrencies have seen wider mainstream adoption, reaching uncharted markets. This has led assets like Bitcoin to reach all-time highs.

The bit-by-bit announcement shows the shift to Blockchain adoption

In a June 27 commercial, the investment firm featured two people, a young crypto-friendly user and an older traditional finance guy. The traditional finance investor swapped his shirt for a pro-blockchain one, signifying the recent shift of centralized businesses to cryptocurrency. Ironically, some of these businesses were once anti-cryptocurrency.

“Big finance, you have changed… No, I’m always like this. I want to meet you? Wen Moon mehn. Do you even know what that means? No I do not.”

Additionally, Bitwise shows the different age demographics entering the Bitcoin market as adoption skyrockets. Rising prices and investment opportunities have triggered this surge with some who are not very familiar with how the technology works. This year, Bitcoin price it surpassed $73,000, reaching new levels before the market correction due to bearish forecasts.

The ad used the phrase wen moon, which is popular in crypto circles when users ask about the next bull run. Crypto investors and meme coin enthusiasts are often waiting for the next price spike. This phrase gained popularity in 2017, when BTC prices skyrocketed.

Bitcoin ETFs Remain in Focus

Without a doubt, the anticipation and success of Bitcoin ETFs led to a surge in institutional activity in the market. Bitwise and other crypto ETF providers created a new window for traditional firms to increase their exposure to the market. As inflows increased, many traditional firms changed their stance towards the market.

Last month, several firms disclosed their exposure to ETFs, signaling an increase in activity. Similarly, cryptocurrencies are now an election issue US legislators also changing their attitude on the subject.

Read also: Binance Revamps Fee Structure and Strengthens Benefits for VIP Brokers

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David is a financial news contributor with 4 years of experience in Blockchain technology and cryptocurrencies. He is interested in learning about emerging technologies and has an eye for the latest news. Staying up to date on trends, David has reported in several niches including regulation, partnerships, cryptocurrencies, stocks, NFTs, etc. Away from the financial markets, David cycles and rides horses.

The content presented may include the author’s personal opinion and is subject to market conditions. Do your own market research before investing in cryptocurrencies. The author or publication assumes no responsibility for your personal financial loss.

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